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Positive reinforcement-based trainers have acknowledged the importance of relationship, in part, just by altering our vocabulary. Because they are a reflection of our internal processing, and because they influence our associations, words matter. Many of us now say “Cue” (a signal that indicates an opportunity to perform a behavior to gain a reinforcer) instead of “Command” (do this behavior or else!). We call our training classes “good manners” instead of “obedience.” We “ask” or “help” our dog do a behavior rather than “make” him do it. By Pat Miller, CBCC-KA, CPDT-KA